The digital world never stands still, and neither do we. With Meta launching the innovative Edits app, the way brands approach video content is evolving fast. At Digiclaw Media, the best social media agency in Delhi, we stay ahead of these shifts, ensuring your brand always leverages the latest tools & trends to make a real impact.
So, what exactly is this Edits app & why is it causing such a stir? Let’s take a closer look.
What is Edits app?
Released in April 2025, the Edits app is Meta’s dedicated video editing and creation tool that works hand-in-hand with Instagram. It’s designed to give users a powerful yet easy-to-use platform where they can save creative ideas, craft detailed video projects, and monitor how their content performs all without leaving the app. Unlike regular video editors, Edits combines video creation and Instagram insights in one place, making it a true game-changer for creators and brands alike.
How to use Edits app?
Getting started with Edits is simple. Just download the app from the App Store or Google Play Store and log in using your Instagram account. From there, you can explore several handy features:
- Save ideas instantly with the ‘Stickies’ tab.
- Find inspiration tailored to your interests via the ‘Inspiration’ tab.
- Manage your video projects in the central ‘Projects’ tab where you can edit, revisit, and polish your work.
- Record videos directly in the app with a built-in camera feature.
- Track Instagram performance metrics such as reach, likes, and views through the ‘Insights’ tab.
With options like watermark-free 2K video exports, green screen tools, auto-enhance, and text overlays, you have everything you need to create professional-looking videos right at your fingertips.
What makes the Edits app so special?
- Deep integration with Instagram, designed especially for creators and brands.
- Developed with direct feedback from creators to include must-have features.
- Real-time audience insights right inside the editing interface for smarter content tweaks.
- Cloud storage keeps all your projects safe and accessible anywhere.
- Exports videos without watermarks, maintaining professional quality.
- Handy tools like auto-enhance and green screen for creative freedom without complexity.
Why should brands care about tools like Edits?
Trends move fast, and video content is dominating social feeds. Using tools like Edits lets brands craft content that feels authentic, polished & tailored for Instagram’s unique vibe. But simply having the tools isn’t enough, you need experts who understand how to use them strategically to boost engagement, reach, and ultimately, business growth.
How we help you ride the wave of trends
As the best social media management agency in Delhi, our team doesn’t just follow trends, we anticipate and shape them. We know how to leverage cutting-edge tools like Edits and pair them with data-driven strategies that connect with your audience and grow your brand. While our SMM services in Delhi are designed to keep your content both trendy and authentic, our expertise extends far beyond.
At Digiclaw Media, we offer a full spectrum of digital marketing solutions, from performance-driven SEO and paid campaigns to branding, web strategy, and more. So, when you work with us, you’re not just getting great social media, you’re getting a growth partner who understands the bigger picture of digital success. Partner with us, the best social media agency that also delivers results across the entire digital marketing landscape.
